Negotiating authors’ rights:
Essential business and marketing strategies
This training program is designed for publishing houses as well as authors and/or illustrators. Participants will learn to identify the key tools for negotiating a copyright or translation rights deal, acquiring key business, marketing and communication strategies specific to this sector.
At the end of the various training modules or participants will be able to:
• Identify an appropriate marketing and business plan
• Put together a communication strategy
• Carry out a negotiation
We accompany participants as they learn to manage each step of the process: participate in book fairs, assign copyright or translation rights and draw up their first contracts using a model supplied by a law firm specialised in intellectual property.
By providing our clients with key resources through a program that is created to respond to the demands of national and international markets, this training module will help participants to increase their profits.